SEO Tips: Relevance

Posted on Sep 26, 2012 in Small Business

Many times your website is the first introduction to your company that a potential client has, but to make that introduction you have to be found.  To be found you need to make Google happy somehow, from the myriad of other sites for businesses just like yours, you need to stand out.  I’m publishing a series of tips that will help to get your site moved farther up the list on all search engines, but specifically Google.

Today’s Tip: Relevance
In a previous post I wrote about the importance of regular updates, making sure things are getting changed or added almost daily.  There is an important factor that many people don’t take into account in their updates; relevance.  Each piece of your SEO plan is like a gear in a clock, they all have to interlock with each other to keep things moving in the right way.  A law firm posting articles about wood working or an insurance agent posting articles about pet care is like opening the back of a working clock and just throwing loose gears into the mechanics of it.  Not only will those gears not help the clock, they could actually hurt it.  Googlebot (the crawler) is very good at picking up on whether or not what you’re posting has anything to do with what your website is about, if it detects too many variations in the topics it will lower your overall ranking.

But wait, there’s more!
There’s no such thing as a clock with a single gear.  Ok, there might be, but I don’t do clocks, I do computer repair and in my analogy our clock needs more than one gear.  Relevance applies to more than just articles, it also applies to your pictures, your backlinks, and your social media.  You have to keep all of your gears balanced and synchronized to get the best results.  Make sure you name your pictures appropriately, use the titles and captions on your pictures and use relevant terms.  For my site a backlink from Mashable is more valuable than a backlink from Pepper Tackle.  If you are a plumber your Social Media pages (Facebook, Twitter, Google+) should all be communicating the same general message, “I am a plumber, I know all about plumbing, and I can help you with plumbing issues”.

For Computing Concepts, a series of articles on SEO would be considered relevant, that’s one of the many reasons I’m writing this.

I would love to hear your thoughts and feedback.  Leave your comments below.

Dennis Edmondson Jr
Computing Concepts LLC

Share via email Share